The approaching Valentines Day was the reason I started this epic search for the perfect lingerie,
Im sick of seeing the same frilly neon pink matching bra and panties in the window of every underwear store. I can't think of anything good to come out of Valentines Day whether your attached or not. There is so much tasteless and boring corsets, bras and stockings so I set out to find something Romantic, Charming, Sexy and not slutty.
Etam's Spring / Summer Collection manages to capture these qualities and portray a virginal innocence, which is very difficult when half naked. The colours and details in this collection are perfect not to mention a lamb was carried by a model during their popular runway show. Here are my favorites in this stunning ad campaign with Natalia Vodianova